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Chapter Page
What is a The Sneaker? 6
Anatomy of a Sneaker 8
Sneaker Terminology 10
The Sneaker's Epic History 12
In the Beginning There Was Sport 14
Beyond the Sports Field 18
Hip-Hop: And Then There Was Style 20
The 1980s: The Golden Era that Changed Everything 24
The 1990s: The Lifestyle Decade 28
Interview Maximillen N'Tary-Calaffard, sneaker historian 30
Brands and Models 34
Nike: The Undisputable Number One 36
Jordan: The Other Nike Empire 40
Adidas: Timeless 46
Yeezy: Avant-Garde 50
Puma: The Challenger 56
Reebok: The Outsider 60
Converse: Classic 64
New Balance: Distance Runner 68
Asics: Technology First 74
Vans: Skate Star 78
Other Brands 82
Luxury Contenders 84
Interview Elle Costa, collector 88
Believe the Hype: Sneakers Go Big 92
The Hunt for the Limited Edition 94
Collab! Collab! Collab! 96
Unforgettable Collaborations 98
Jeff Staple x Nike SB Dunk Pigeon: The Original Disrupter 102
Kanye West: The Revolutionary 106
Virgil Abloh: The Hypebeast 114
Travis Scott: The New King 116
The Digital World: A Strategic Ideal 120
A Guide to Raffles 124
Interview Yeezy Mafia, sneaker leakers par excellence 126
Remarkable Resale 130
Resale: Threat or Promise? 132
The Ins and Outs of the Resale Market 136
Sneakers and the Resale Market: The Right Price 140
Counterfeits: The Flip Side of Fame 144
How to Authenticate a Sneaker 146
The Most Expensive Sneakers of All Time 148
Interview Kilian Dris, founder of Kikikickz 152
The Future of Sneakers 154
Sneakers: Unlimited Growth 156
Innovation and Revolution Afoot 158
Customization: Timeless Tradition, Tomorrow's Trend 160
Ecology: A Whole New Game 162
Toward a More Inclusive Market (At Last!) 166
The Limits of Commitment 168
Interview Sarah Andelman, cofounder of Colette 170
Conclusion This Obsession with Sneakers! 172
Photographic Credits 174
Acknowledgments 175

This comprehensive illustrated history of the sneaker covers everything from athletic wear to street style, Run-DMC to Travis Scott, Reebok to Nike Air Force 1, and limited editions to sustainability.

The stories behind the brands, designers, and sneakerheads that transformed athletic footwear into a cultural phenomenon unfold in this epic volume. From its early twentieth-century origins as a sporting shoe; to the thrill of seeing Michael Jordan’s red, white, and black high-tops on the court; to the swagger and style of hip-hop footwear, the sneaker has become a status marker and a coveted cult collectible. This history of the sneaker spans Nike’s famous swish logo and global domination, the saga of the dueling brothers who respectively founded Adidas and Puma, and the enduring popularity of Off-White kicks and Vans.

With a glossary of key terms and an overview of the technological and stylistic revolutions of the sneaker, this is an essential book for understanding the streetwear universe, vocabulary, and codes; its innovators and their coveted models; as well as the burgeoning global resale economy. Through profiles of the brands; portraits of Virgil Abloh, Chitose Abe, and Travis Scott; and interviews with Kanye West, collector Max Limol, and pop culture guru Sarah Andelman of the legendary Parisian boutique Colette, this book offers deep perspective on the creativity of the industry. Insight into the future of sneakers and how the leading brands are committed to sustainability, customization, and gender equity reveal how the sneaker business continues to reinvent itself at the forefront of culture.