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■ About the Publication

Amid the waves of numerous brands sweeping the globe, B shares
its perspective on well-balanced brands and uses print media to demonstrate the timeless values of individual brands. Defining a well- balanced brand by four standards-beauty, practicality, price, and philosophy-B offers unique insights and in-depth analysis of one well- balanced brand in one issue every month

■ About the Issue

Welcome to the 91st issue of B.

Thinking about an island evokes a strange sense of
nostalgia. An island is a place we feel we ought to return to someday, even if we are not from an island. And everyone, at some point, has imagined this idea of “going back” to an island. This imagination can become a driving force in our lives when we need to have a vague feeling that we have somewhere to go back to. The fantasy is kind of a last bastion. That almost primal desire to go to an island, if not motivated by the need to escape the confines of civilization, speaks to our instinctual desire to want to recover our natural state as human beings.

After covering a series of places, including Bangkok, Bali, and Copenhagen, B introduces Hawai‘i, the world’s most famous archipelago. Many symbols have come to represent the ideal image of Hawai‘i, too: volcanoes, palm trees, rainbows, Waikiki Beach, the greeting “aloha,” hula, leis, and Hawaiian shirts. For better or worse, tourists consume Hawai‘i like merchandise rather than a culturally rich region. Before the pandemic, Hawai‘i was visited by 10 million tourists every year-almost seven-fold its resident population. It was seemingly the place of dreams for everyone in the world, so much so that some began to depreciate it by calling it “cliche” or “stereotypical.”

I admit that I also saw Hawai‘i as nothing more than a predictable, run-of-the-mill beach vacation destination. But people around me began to talk about why they like Hawai‘i so much, each citing different reasons, and I became increasingly interested in this elusive paradise on Earth. From people who went to the islands on their honeymoon, people who visit each year for surfing and other activities, and people who moved to Hawai‘i for a second chance in life to others who flocked there for revitalization, Hawai‘i seemed to be a place where diverse lives, cultures, and natural environments coexist beautifully. In other words, Hawai‘i has many faces,, and none are subordinate to or dominant over one another. In an email interview with B, one Hawai‘i-based photographer said something that clearly summed up the islands’ spirit: “It’s hard to define where my home or my place is. That’s because, although I live in Hawai‘i, the blood running through my veins is not Hawaiian. So, I prefer to call myself a traveler. I think everyone is a temporary visitor to the Earth.”

Amazingly enough, the different interviewees B met over 10 days in Hawai‘i all treated their homes and work with a “traveler’s spirit.” Rather than focusing on possessions, they tend to preserve Hawai‘i’s legacy as a lifestyle choice to hand it down to the next generation. Whether it is architectural styles of the 1950s through the 1970s, street food, or music that is deeply imbued with a Hawaiian flair, everything seems to be respected as being a part of Hawai‘i and a part of nature. Therefore, anything representing the islands is simple and natural, even if it is a bit unrefined or imperfect. That Hawaiian optimism may come from the traveler’s spirit, and in today’s world that is full of reasons to feel anxious, we all need this spirit.

Eunsung Park
Content & Editorial Director

〔매거진 B(Magazine B) No.91: Hawaii(영문) 목차〕

■ Table of contents

02 INTRO

08 EDITOR'S LETTER

14 MATSUMOTO SHAVE ICE
A historic shop in Old Town Hale‘iwa, O‘ahu, that makes Hawai‘i’s iconic dessert

22 BAILEY’S ANTIQUES & ALOHA SHIRTS
A mecca of aloha shirts that attracts vintage collectors from around the world

28 MOANA SURFRIDER, A WESTIN RESORT & SPA, WAIKIKI BEACH
Waikiki Beach’s first-ever hotel with a storied history

38 THE MONIZ FAMILY
A grand surfing family in Hawai‘i that operates their namesake surfing school on Waikiki Beach

44 PETER MERRIMAN
A renowned chef who has led a renaissance of traditional Hawaiian cuisine

50 K？KO‘O ‘？IWI
A nonprofit farm that employs traditional farming techniques to restore the destroyed ecosystem

58 K？ HANA DISTILLERS
A distillery that crafts locally harvested Hawaiian sugarcane juice into Hawaiian rum

68 LYON ARBORETUM
An arboretum that protects indigenous and threatened species to preserve biodiversity
84 HAKU MAUI
Lei maker Britney Texeira’s lei shop enhances the meaning of the flower wreath, which is an everyday object for the Hawaiian people

92 THE LILJESTRAND HOUSE
A residential space designed by late Vladimir Ossipoff, an important figure in the history of modern Hawaiian architecture

98 OSSIPOFF’S CABIN
A small cabin in Wai‘anae Range that architect Vladimir Ossipoff designed for himself

106 JACQUELINE & IAN
Jacqueline Davey and Ian Eichelberger lead a leisurely life in a mid-century modern house resembling a peaceful hiding place

112 IIAD & KENDALL
Iiad Mamikunian and Kendall Carroll enjoy a life focused on family, nature, and relaxation in their house with a view of sandstone cliffs and the sea

118 ZOOMING IN ON THE ISLANDS
Interesting facts about the Hawaiian Islands

138 OMIYAGE
A way of remembering Hawai‘i

148 HAWAIIAN AIRLINES
The airline is at the forefront of branding the tourism industry in Hawai‘i

154 HAWAI‘I STATE ART MUSEUM
The museum is a center for the local community through contemporary Hawaiian art

162 KALANI KA‘AN？‘AN？
The Hawai‘i Tourism Authority’s chief brand officer guides the state’s tourism industry with the spirit of m？lama

168 MAELIA LOEBENSTEIN CARTER
The Kumu Hula, or hula master, follows a family tradition to carry on the traditional Hawaiian dance

174 KAKA‘AKO
An introduction to Kaka‘ako, a neighborhood in Honolulu that is considered an exemplary urban regeneration project and now leads change across local communities, and its three representative brands

186 MITCHELL KUGA
The fourth-generation Japanese American writer and journalist writes about diverse lives in Hawai‘i

190 TY MCLAREN
A cofounder of Koa and a Hawai‘i local who launched a skin care brand based on the spirit of self-care

194 DANE NAKAMA
This artist presents art inspired by
what he experienced as a child of a multicultural family through various media

198 CHINATOWN
Chinatown, the center of Hawai‘i’s reviving art and culture, and its community hub B？s Bookshop

206 HAWAI‘I NO KA ‘OI
A Honolulu-based music channel that broadcasts popular oldies that left a mark on the music scene of Hawai‘i

210 ALOHA GOT SOUL
A record label and vinyl shop that discovers soulful and sincere Hawai‘i- based musicians

216 PEOPLE FROM HAWAI‘I
Scenes of Hawai‘i as seen through the lenses of three photographers and the stories behind the photos

224 SOUL FROM HAWAI‘I
Five commercial spaces around the globe that spread the unique energy of Hawai‘i in faraway places

230 OUTRO