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"Tony Fadell is one of the world’s great experts in starting companies and creating insanely great products. He’s distilled his wisdom in this book, providing wildly useful mentorship in a delightfully readable set of stories." ― Walter Isaacson, author and biographer of Steve Jobs, Albert Einstein, and Leonardo da Vinci

"Tony Fadell has made more cool stuff than almost anyone else in the history of Silicon Valley, and in Build he tells us how. This is the most fun―and the most fascinating―memoir of curiosity and invention I've ever read." ― Malcolm Gladwell, host of the podcast Revisionist History and author of Outliers and Talking to Strangers

“Based on hard-won, real-life lessons as an entrepreneur, Tony Fadell’s Build delivers priceless advice for any young person who wants to build something great or change the world for the better. I wish I had this book when I was twenty-one.” ― Ben Horowitz, founding partner of Andreessen Horowitz

“Insightful. Funny. Instructive. Unvarnished. In a book brimming with energy and enthusiasm, Tony Fadell, builder of epoch-defining products, draws on his experience with failure and accomplishment to coach you through every stage of your career.” ― Joanna Hoffman, former vice president of marketing at General Magic and member of the original Macintosh team

“Tony Fadell distills his epic career into refreshingly candid, often contrarian advice that you can put into practice right away. Whether you’re looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony’s guidance will get you thinking and rethinking.” ― Adam Grant, author of Think Again and host of the TED podcast WorkLife

Chapter Page
Introduction xi
Part I Build Yourself
Chapter 1.1 Adulthood 5
Chapter 1.2 Get a Job 14
Chapter 1.3 Heroes 20
Chapter 1.4 Don't (Only) Look Down 26
Part II Build Your Career
Chapter 2.1 Just Managing 43
Chapter 2.2 Data Versus Opinion 57
Chapter 2.3 Assholes 65
Chapter 2.4 I Quit 76
Part III Build Your Product
Chapter 3.1 Make the Intangible Tangible 95
Chapter 3.2 Why Storytelling 107
Chapter 3.3 Evolution Versus Disruption Versus Execution 115
Chapter 3.4 Your First Adventure-and Your Second 126
Chapter 3.5 Heartbeats and Handcuffs 138
Chapter 3.6 Three Generations 150
Part IV Build Your Business
Chapter 4.1 How to Spot a Great Idea 171
Chapter 4.2 Are You Ready? 180
Chapter 4.3 Marrying for Money 189
Chapter 4.4 You Can Only Have One Customer 201
Chapter 4.5 Killing Yourself for Work 206
Chapter 4.6 Crisis 218
Part V Build Your Team
Chapter 5.1 Hiring 229
Chapter 5.2 Breakpoints 242
Chapter 5.3 Design for Everyone 261
Chapter 5.4 A Method to the Marketing 270
Chapter 5.5 The Point of PMs 281
Chapter 5.6 Death of a Sales Culture 292
Chapter 5.7 Lawyer Up 300
Part VI Be CEO
Chapter 6.1 Becoming CEO 321
Chapter 6.2 The Board 333
Chapter 6.3 Buying and Being Bought 345
Chapter 6.4 Fuck Massages 356
Chapter 6.5 Unbecoming CEO 364
Conclusion: Beyond Yourself 373
Acknowledgments 377
Reading List 381
Index 383

Wall Street Journal and USAToday Bestseller

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.

So that’s what this book is. An advice encyclopedia. A mentor in a box.

Written for anyone who wants to grow at work―from young grads navigating their first jobs to CEOs deciding whether to sell their company―Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.

Each quick 5-20 page entry builds on the previous one, charting Tony’s personal journey from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they’re facing right now―how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle.

Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell, icons of Silicon Valley who succeeded time and time again. But Tony doesn’t follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great. His advice is unorthodox because it’s old school. Because Tony’s learned that human nature doesn’t change. You don’t have to reinvent how you lead and manage―just what you make.

And Tony’s ready to help everyone make things worth making.