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“Where should you begin your podcast career? With this no-nonsense book. Deep advice boiled down to clear ideas.” ― Esther Perel, host and co-executive producer of Where Should We Begin? and How’s Work?

"…a big-picture view and the nitty-gritty of creating good audio." ― Booklist"

An interestingly idiosyncratic and personal vision of how to make podcasts." ― Ira Glass

Table of Contents
Introduction
Chapter 1 - Story. Character. Voice.
Chapter 2 - The Only Ten Words That Matter
Chapter 3 - Function and Form
Chapter 4 - The Myths of Podcasting
Chapter 5 - Asking Questions
Chapter 6 - How to Tell a Story aka Don't Be Boring
Chapter 7 - The History of Podcasting
Chapter 8 - Leading Creative Teams
Chapter 9 - Audience Building
Chapter 10 - Time to Go Forward
Acknowledgments
Recommended Reading
About the Author

“An interestingly idiosyncratic and personal vision of how to make podcasts.”―Ira Glass

Veteran podcast creator and strategist Eric Nuzum distills a career’s worth of wisdom, advice, practical information, and big-picture thinking to help podcasters “make noise”―to stand out in this fastest of fastest-growing media universes.

Nuzum identifies core principles, including what he considers the key to successful audio storytelling: learning to think the way your audience listens. He delivers essential how-tos, from conducting an effective interview to marketing your podcast, developing your audience, and managing a creative team. He also taps into his deep network to offer advice from audio stars like Ira Glass, Terry Gross, and Anna Sale.

The book’s insights and guidance will help readers successfully express themselves as effective audio storytellers, whether for business or pleasure, or a mixture of both.