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The Global Business Environment : Challenges and Responsibilities

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  • ÃâÆÇ»ç : Red Globe Press
  • ¹ßÇà : 2016³â 12¿ù 02ÀÏ
  • Âʼö : 486
  • ISBN : 9781137483744
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Introduction
PART 1: BUSINESS IN THE GLOBAL ENVIRONMENT
1. The business enterprise in focus2. Globalization and the business environment
PART 2: FRAMING THE BUSINESS ENVIRONMENT
3. Culture and societies
4. The global economic environment
5. The political environment: State and business actors
6. The legal environment
PART 3: SHAPING INTERNATIONAL BUSINESS ACTIVITIES
7. International trade and globalization
8. Global finance
9. Technology and innovation
PART 4: CONFRONTING GLOBAL CHALLENGES
10. Ecology and climate change
11. Ethics and social responsibility
12. Challenges and responsibilities: Towards a new perspective.

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The new edition of this bestselling textbook provides a comprehensive introduction to the business environment, coherently integrating cross-disciplinary topics from sociology, politics and economics. Truly international in approach the book encourages students to explore multiple perspectives and scenarios to prepare them for the highly globalised business operations of today. Thoroughly updated with topical discussion of both SMEs and large MNCs, a core principle remains the book¡¯s application to business. Enhanced by Janet Morrison¡¯s characteristically clear, authoritative writing style, and an unrivalled range of learning features, the book offers all the tools to support skills development, critical thinking and academic engagement.

Ideal for undergraduate and MBA modules on the Business Environment or Business Contexts, the book is also be suitable for International Business modules that aim to offer an introduction to the issues of global economics, in the context of other environments.

Morrison's text offers students a clear and accessible overview of the subject, introducing them to the core components of the business environment and preparing them for more advanced modules within their business degrees. It provides a truly international perspective, focused on developing as well as advanced economies.
The contemporary issues are explored and students are challenged to think critically about the global issues that affect the business environment. Morrison closely aligns to module content and in addition helps students to develop key personal skills, such as critical thinking and research skills, thus satisfying university requirements for student competencies.

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