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Wall Street Journal Bestseller
One of Adam Grant's "15 Leadership Books of the Summer"

"Now more than ever, it's clear that the future will be radically different than the present. Join Mauro Guillen on a brilliant exploration of trends that will change the way we live, work, and play."
―Angela Duckworth, New York Times bestselling author of Grit: The Power of Passion and Perseverance

"2030 is a one-stop list of the most transformational trends that, in a decade, will fundamentally alter the way we live, work, and interact forever. From demographic shifts, to urbanization, changes in the gender/wealth nexus, technological diminution and adjustments of the global economy, Mauro Guillen reminds us of our interconnectedness and vulnerabilities, and as such this is a must read book, which we simply cannot afford to ignore."
―Dambisa Moyo, New York Times bestselling author of Edge of Chaos: Why Democracy is Failing to Create Economic Growth and How to Fix It

“In 2030, Mauro Guillen offers a convincing and compelling strategy for successfully navigating the seismic changes in our demography, economy, technology, and culture that will define the next decade.”
―Cal Newport, New York Times bestselling author of Deep Work and Digital Minimalism

“We know a lot about what’s going on with dollars and cents, but we’re surprisingly uninformed about how social structures are transforming the world around us. Mauro Guillen, a brilliant sociologist, is here to change that. His bold, provocative book illuminates why we’re having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising.”
―Adam Grant, New York Times bestselling author of Originals: How Non-Conformists Change the World, and host of the TED podcast WorkLife

"Every company and organization must anticipate how different markets, consumers, and society as a whole will change in order to remain competitive in the long-term. In 2030, Guillen shows why this kind of foresight is more important now than in any time in recent memory. Lively, important, and urgent, 2030 is a must read for anyone who wants to truly understand the biggest trends of the coming decade."
―William P. Lauder, Executive Chairman, The Est?e Lauder Companies

"These interconnected shifts in the way we live and work, our politics and culture, and our time on earth add up to the most massive disruption and change in human history. In 2030, Mauro Guillen weaves all these threads and more together to provide a veritable guidebook for this brave new world we will leave to our children. Must reading for business and political leaders, city-builders and everyone concerned about what the future will bring."
―Richard Florida, author of the international bestseller, The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life

Introduction: The Clock Is Ticking

Chapter 1: Follow the Babies
Population Drought, the African Baby Boom, and the Next Industrial Revolution
Chapter 2: Gray Is the New Black
Tech-Savvy Senior Citizens, Postponing Retirement, and Rethinking "Old" and "Young"
Chapter 3: Keeping Up with the Singhs and the Wangs
The Old Middle Class, the New Middle Class, and the Battle for Attention
Chapter 4: Second Sex No More?
The New Millionaires, Entrepreneurs, and Leaders of Tomorrow
Chapter 5: Cities Drown First
Global Warming, Hipsters, and the Mundanity of Survival
Chapter 6: More Cellphones than Toilets
Reinventing the Wheel, the New Cambrian Explosion, and the Future of Technology
Chapter 7. Imagine No Possessions
Riding Waves, Network Effects, and the Power of 8.5 Billion Connections
Chapter 8: More Currencies than Countries
Printing Your Own Money, the Blockchain, and the End of Modern Banking
Conclusion: Lateral Tips and Tricks to Survive 2030

INSTANT WALL STREET JOURNAL BESTSELLER!

"Bold, provocative...illuminates why we’re having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising.”
―ADAM GRANT

The world is changing drastically before our eyes―will you be prepared for what comes next? A groundbreaking analysis from one of the world's foremost experts on global trends, including analysis on how COVID-19 will amplify and accelerate each of these changes.

Once upon a time, the world was neatly divided into prosperous and backward economies. Babies were plentiful, workers outnumbered retirees, and people aspiring towards the middle class yearned to own homes and cars. Companies didn't need to see any further than Europe and the United States to do well. Printed money was legal tender for all debts, public and private. We grew up learning how to "play the game," and we expected the rules to remain the same as we took our first job, started a family, saw our children grow up, and went into retirement with our finances secure.

That world―and those rules―are over.

By 2030, a new reality will take hold, and before you know it:

- There will be more grandparents than grandchildren
- The middle-class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined
- The global economy will be driven by the non-Western consumer for the first time in modern history
- There will be more global wealth owned by women than men
- There will be more robots than workers
- There will be more computers than human brains
- There will be more currencies than countries

All these trends, currently underway, will converge in the year 2030 and change everything you know about culture, the economy, and the world.

According to Mauro F. Guillen, the only way to truly understand the global transformations underway―and their impacts―is to think laterally. That is, using “peripheral vision,” or approaching problems creatively and from unorthodox points of view. Rather than focusing on a single trend―climate-change or the rise of illiberal regimes, for example―Guillen encourages us to consider the dynamic inter-play between a range of forces that will converge on a single tipping point―2030―that will be, for better or worse, the point of no return.

2030 is both a remarkable guide to the coming changes and an exercise in the power of “lateral thinking,” thereby revolutionizing the way you think about cataclysmic change and its consequences.