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전 세계의 균형 잡힌 브랜드를 매월 하나씩 소개하는 광고 없는 월간지 『매거진 B(Magazine B)』 제74호《Bangkok(영문판)》. 새로운 비즈니스를 구상하는 브랜드 관계자부터 브랜드에 대한 감각을 익히고 싶어 하는 이들까지, 브랜드에 관심을 가진 모두를 위해 만드는 진지하지만 읽기 쉬운 잡지이다.

■ About the Publication

Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand’s hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.

■ About the Issue

Welcome to the 74th edition of B.
There are people described as “global citizens” or “global nomads,” people who are fluent in foreign languages, who embrace different ideas and cultures without prejudice or judgment, who are able to communicate as one individual to another outside the frame of collectivism. With the effusiveness of the word “global” aside, the aforementioned qualities or attitudes will become an increasingly important virtue. In the age of hyperconnectivity represented by 5G and IoT, the conventional sense or definition of belonging to a community is bound to be obsolete. Even the World Cup and the Olympics don’t arouse the same amount of enthusiasm as before, which only testifies to this change: Hyper-connection begins when micro-level individuals form relationships beyond their physical and social settings. Looking back, B has also worked extremely hard to meet such needs of the time as a magazine. We’ve always tried to free our content of Korean conventions and conceptions. This magazine is made by Korean-speaking people living in Korea, which is inevitably a significant part of our identity, but we believe that its content should be relatable to anyone and everyone.
This fifth city issue of B introduces Bangkok, the city probably most suited for a global citizen. There are several megacities that outrun Bangkok in terms of average income, economic size, or social infrastructure, but when it comes to the ability to absorb different cultures and cradle change, Bangkok is definitely at the forefront. The reviews of our editors, who traveled around Bangkok for more than a week to cover the stories, were no different: they spoke favorably of how the residents of Bangkok were comfortable with expressing themselves and telling their stories, all the while showing just enough courtesy and respect for others. Bangkok does not only appeal to editors visiting for coverage. It’s an ideal destination for many types of travelers: business professionals looking to attract investment, backpackers planning to stay for a month, short-term tourists on vacation. Another way to interpret this would be that Bangkok is a city that knows how to retain its identity while also actively responding to different needs.
B wanted to capture this “attitude” of Bangkok for people who only know the city by its famous temples, fancy nightlife, and nearby resort areas like Phuket. Cultural heritage, an artistic eye, a business mindset, and technical skills can make a brand or a city great, but “attitude” points to future possibilities. As uncertainty escalates in societies and markets, people tend to rely more on the visions projected through attitudes than objective indicators. It would help to recall the exemplary brands featured by B over the years that focus on selling their attitude. An attitude encompasses many values, as demonstrated by WeWork’s slogan “Do What You Love,” Patagonia’s proposition to “Live Simply,” and Vans’ attitude of “Off the Wall.”
In that sense, then, what could Bangkok’s attitude be reduced down to? I believe “adaptive” is the right adjective to describe the city. Experimenting and turning it into real-life experiences rather than conjecturing right or wrong, or good or bad?this adaptive attitude is what makes Bangkok such a multifaceted city as it is today, capable of transforming itself according to the times and environment. If the city had only tried to lead ahead or find exact answers, it wouldn’t have fostered such a quirky harmony of differences?no small family-run hostels next to the global brand six-star hotel, no interesting intermix of street food and high-end fine dining restaurants. After putting this issue together, I’m deliberately keeping my eyes and ears open to the various goings-on in Bangkok. That is because I believe that it might just be these adaptable groups of people who will change the world of tomorrow.
Eunsung Park
Content & Editorial Director

[매거진 B(Magazine B) No.74: Bangkok(영문판) 목차]

02 Intro

09 Editor’s Letter

12 At the Airport
Travelers encountered at the Suvarnabhumi Airport

20 Greeting
Unique Bangkok hotels with unwavering tastes and distinctive colors

30 Report
The aggressive growth and expansion of Bangkok’s hotel industry

34 Down to Earth
Commercial spaces in Bangkok that propose healthy lifestyle solutions

46 Interview
Ou Baholyodhin, chief creative officer at Sansiri Public Company Limited, and Tyler Br?l?, editor-in-chief of Monocle, discuss future cities and new forms of residential environment

50 Hub
TCDC, the hub of designers and creative minds in Thailand

54 Bangkokian
Bangkok creators who express their identities with Thailand as their base

64 Space
Galleries and community spaces nested in Bangkok and its Old City area

74 City Navigation
Sociocultural characteristics and figures that shed light on Bangkok

82 Skyline
The historical, architectural, and economic significance of Bangkok’s skyscrapers

86 Districts
Walking routes in each Bangkok district that showcase the city’s various charms

96 On the Street
Daytime and nighttime food chats with people on the streets

100 Dine and Bar
Bangkok’s dining scene and nightlife attractions reflecting Thai tradition and culture

108 Coffee Break
A wide spectrum of coffee and dessert shops found in Bangkok

116 Made in Thailand
Thai brands that emanate authentic style and attitude

122 Communication
Thailand’s commercial design scene seen through Bangkok’s prominent agencies and their work


126 Objects
Bangkok lovers share the city’s aesthetics and their treasured collectibles from Bangkok

134 Discover
Places worth visiting in Bangkok categorized by interest

141 Outro