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Foreword xv
Preface xvii
PART¥° Venture Opportunity and Strategy
Chapter 1 The Role and Promise of Entrepreneurship
Chapter 2 Opportunities
Chapter 3 Vision and the Business Model
Chapter 4 Competitive Strategy
Chapter 5 Innovation Strategies
PART¥± Concept Development and Venture
Chapter 6 The Business Story and Plan
Chapter 7 Risk and Return
Chapter 8 Creativity and Product Developrment
Chapter 9 Marketing and Sales
Chapter 10 Types of Ventures
PART¥² Intellectual Property, Organizations, and Operations
Chapter 11 Intellectual Property
Chapter 12 The New Enterprise Organization
Chapter 13 Acquiring and Organizing Resources
Chapter 14 Management of Operations
Chapter 15 Acquisitions and Global Expansion
PART¥³ Financing and Leading the Enterprise
Chapter 16 Profit and Harvest
Chapter 17 The Financial Plan
Chapter 18 Sources of Capital
Chapter 19 Deal Presentations and Negotiations
Chapter 20 Leading Ventures to Success
References
Appendices
Glossary
Index
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