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“Jordan Peterson is the most important and influential Canadian thinker since Marshall McLuhan. His international fame and impact continue to grow exponentially. Peterson’s bold interdisciplinary synthesis of psychology, anthropology, science, politics and comparative religion is forming the template for the genuinely humanistic university of the future.” -Camille Paglia

“Jordan Peterson’s 12 Rules for Life hits home-from identifying the deeply engrained hierarchical ladder that motivates our decision making to asking indispensable and sometimes politically unpopular questions about your life and suggesting ways to better it. If that’s not enough, its first twenty pages give a summary of evolutionary psychology that’s breathtaking.” -Howard Bloom, author of The Lucifer Principle

“Firm but caring. . . . Peterson speaks the way I always wished my father had. . . . He is the right man at the right time, someone capable of showing young men that cleaning up their room has cosmic significance, and that imposing a little order upon chaos is good for the soul, which in turn is good for the world.”-National Review

“One of the most important thinkers to emerge on the world stage for many years.” -The Spectator

What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson's answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.

Humorous, surprising and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.

What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant and vengeful? Dr. Peterson journeys broadly, discussing discipline, freedom, adventure and responsibility, distilling the world's wisdom into 12 practical and profound rules for life. 12 Rules for Life shatters the modern commonplaces of science, faith and human nature, while transforming and ennobling the mind and spirit of its readers.