추가 적립 안내

Analyze. Formulate. Implement.Melissa Schilling’s Strategic Management of Technological Innovation 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation.

Chapter 1 Introduction

PART ONE INDUSTRY DYNAMICS OF TECHNOLOGICAL INNOVATION
Chapter 2 Sources of Innovation
Chapter 3 Types and Patterns of Innovation
Chapter 4 Standards Battles and Design Dominance
Chapter 5 Timing of Entry

PART TWO FORMULATING TECHNOLOGICAL INNOVATION STRATEGY
Chapter 6 Defining the Organization's Strategic Direction
Chapter 7 Choosing Innovation Projects
Chapter 8 Collaboration Strategies
Chapter 9 Protecting Innovation

PART THREE IMPLEMENTING TECHNOLOGICAL INNOVATION STRATEGY
Chapter 10 Organizing for Innovation
Chapter 11 Managing the New Product Development Process
Chapter 12 Managing New Product Development Team
Chapter 13 Crafting a Deployment Strategy

Index

Strategic Management of Technological Innovation 5e by Melissa Schilling is the first comprehensive and rigorous yet accessible text for the Technology and Innovation Management course. Unlike other books Schilling’s approach synthesizes the major research in the field providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process and as such is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation. As a brief affordable paperback it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.