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“The TED Talk has reinvented the art of rhetoric for the twenty-first century. Goodbye to windy academese, scientific gobbledygook, pompous moralizing, powerpoint chloroform?we now know that “ideas worth spreading” can indeed be spread far and wide, and with clarity and panache. Behind this revolution lies Chris Anderson, who had a vision that powerful ideas can improve the world and has developed a coherent philosophy and a set of guidelines for compelling communication. This book may restore rhetoric to its time-honored place as one of the essential skills of an educated citizen.” -Steven Pinker, Johnstone Professor of Psychology, Harvard University, and author of How the Mind Works and The Sense of Style



“Nobody in the world better understands the art and science of public speaking than Chris Anderson. He has nurtured, coaxed, and encouraged so many speakers over the years (myself included)-helping us to bring forth our very best performances onstage, even when we were at our most nervous and overwhelmed. He is the absolutely perfect person to have written this book, and it will be a gift to many.” -Elizabeth Gilbert, best-selling author of Big Magic and The Signature of All Things



“This is not just the most insightful book ever written on public speaking-it’s also a brilliant, profound look at how to communicate. If you ever plan to utter a sound, this is a must-read. It gives me hope that words can actually change the world.” -Adam Grant, Wharton professor and New York Times best-selling author of Give and Take and Originals



“Over the past twenty-five years, TED has revitalized the whole world of conferences and speaking events. Here for the first time, Chris Anderson and the TED leadership team set out all they’ve learnt about the dos and don’ts of public speaking. An essential read for all event organizers and speakers. Is there a single recipe for a great speech? Of course not. But there are some essential ingredients, which the TED team sets out here with concision, verve, and wit (which are also some of the ingredients). An inspiring, contemporary guide to the venerable arts of oratory.” -Sir Ken Robinson, best-selling author of The Element, Out of Our Minds, and Creative Schools



“The TED Talk may well be the defining essay genre of our time: what the pamphlet was to the eighteenth century, and the newspaper op-ed was to the twentieth. TED Talks is the guidebook to this new language, written by the man who made into it a global force.” -Steven Johnson, best-selling author of How We Got to Now



“Anderson shares the secrets behind the best TED presentations, believing that anyone can be taught the skills to deliver a compelling speech-TED-style or otherwise. It’s all presented very naturally and with an upbeat, positive tone . . . Readers will be able to use the techniques for any manner of public speaking.” -Booklist



“[Anderson] covers important topics such as making a personal connection with audiences, explaining complicated subjects to laypeople, priming people to accept counterintuitive ideas, and cultivating a sense of showmanship. He also addresses aspects of preparation, such as knowing what vocal styles to avoid, planning attire, and managing nervousness.This is an invaluable guide to effective presentations, and catnip for all the TED fans out there.” -Publishers Weekly

1

Presentation Literacy: The Skill You Can Build

You’re nervous, right?

Stepping out onto a public stage and having hundreds of pairs of eyes turned your way is terrifying. You dread having to stand up in a company meeting and present your project. What if you get nervous and stumble over your words? What if you completely forget what you were going to say? Maybe you’ll be humiliated! Maybe your career will crater! Maybe the idea you believe in will stay buried forever!

These are thoughts that can keep you up at night.

But with the right mindset, you can use your fear as an incredible asset. It can be the driver that will persuade you to prepare for a talk properly.

That’s what happened when Monica Lewinsky came to TED. For her, the stakes couldn’t have been higher. Seventeen years earlier, she had been through the most humiliating public exposure imaginable, an experience so intense it almost broke her. Now she was attempting a return to a more visible public life, to reclaim her narrative.

But she was not an experienced public speaker, and she knew that it would be disastrous if she messed up. She told me:

"Nervous is too mild a word to describe how I felt. More like . . . Gutted with trepidation. Bolts of fear. Electric anxiety. If we could have harnessed the power of my nerves that morning, I think the energy crisis would have been solved. Not only was I stepping out onto a stage in front of an esteemed and brilliant crowd, but it was also videotaped, with the high likelihood of being made public on a widely viewed platform. I was visited by the echoes of lingering trauma from years of having been publicly ridiculed. Plagued by a deep insecurity I didn’t belong on the TED stage. That was the inner experience against which I battled."

And yet Monica found a way to turn that fear around. She used some surprising techniques, which I’ll share in chapter 15. Suffice it to say, they worked. Her talk won a standing ovation at the event, rocketed to a million views within a few days, and earned rave reviews online. It even prompted a public apology to her from a longtime critic, feminist author Erica Jong.

Indeed, everywhere you look, there are stories of people who were terrified of public speaking but found a way to become really good at it, from Eleanor Roosevelt to Warren Buffett to Princess Diana, who was known to all as “shy Di” and hated giving speeches, but found a way to speak informally in her own voice, and the world fell in love with her.

THE DAY TED MIGHT HAVE DIED

Here’s a story from my own life: When I first took over leadership of TED in late 2001, I was reeling from the near collapse of the company I had spent fifteen years building, and I was terrified of another huge public failure. I had been struggling to persuade the TED community to back my vision for TED, and I feared that it might just fizzle out. Back then, TED was an annual conference in California, owned and hosted by a charismatic architect named Richard Saul Wurman, whose larger-than-life presence infused every aspect of the conference. About eight hundred people attended every year, and most of them seemed resigned to the fact that TED probably couldn’t survive once Wurman departed. The TED conference of February 2002 was the last one to be held under his leadership, and I had one chance and one chance only to persuade TED attendees that the conference would continue just fine. I had never run a conference before, however, and despite my best efforts over several months at marketing the following year’s event, only seventy people had signed up for it.

Early on the last morning of that conference, I had 15 minutes to make my case. And here’s what you need to know about me: I am not naturally a great speaker. I say um and you know far too often. I will stop halfway through a sentence, trying to find the right word to continue. I can sound overly earnest, soft-spoken, conceptual. My quirky British sense

For anyone who has ever been inspired by a TED talk, this is an insider’s guide to creating talks that are unforgettable.

"Catnip for all the TED fans out there." -Publishers Weekly


"Unimpeachably practical . . . A handy guide for novice and moderately experienced speakers." -Kirkus Reviews

"Anderson shares the secrets behind the best TED presentations." -Booklist

Since taking over TED in 2001, Chris Anderson has shown how carefully crafted talks can be the key to unlocking empathy, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview; it can be more powerful than anything in written form.


This “invaluable guide” (Publishers Weekly) explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula, but there are tools that can empower any speaker.

Chris Anderson has worked with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Salman Khan, Monica Lewinsky and more - everything from how to craft your talk’s content to how you can be most effective on stage. This is a must-read for anyone who is ready to create impact with their ideas.