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“Evan is the real deal. Believe! And while you’re at it, pick up at least ten copies of this book.”
-Chris Guillebeau, New York Times bestselling author of The $100 Startup

“Evan consumes so much content and then knows how to DJ it to inspire people.”
-Gary Vaynerchuk, New York Times bestselling author of #AskGaryVee and Jab, Jab, Jab, Right Hook

“Evan’s content is always inspirational. It’ll make you want to go out and run through a brick wall to achieve your goals.”
-Lewis Howes, New York Times bestselling author of The School of Greatness

"Find the One Word that defines you and your mission, and you'll be one step closer to having the life you want."
-Ryan Holiday, bestselling author of The Obstacle is the Way and Ego is the Enemy

"Evan is creative and puts a lot of care into his work. He's like the David Letterman or Jay Leno of YouTube. He doesn't need a gatekeeper or someone to approve of him. He just went out and did it. That's choosing yourself."
-James Altucher, New York Times bestselling author of Choose Yourself

"This new book by Evan Carmichael, an authority on this topic, is exactly what you’ll want to study. Written by a man who has been there, done that, and continues to do so with excellence, the lessons, stories, and remarkable insights he shares will take you step-by-step on a journey to success in both business and life.”
-Bob Burg, bestselling author of The Go-Giver

Your One Word is the real deal ? a smart, actionable guide that empowers each of us to take control of our success, and make it our own. It all starts with just one word.”
-Mel Robbins, bestselling author, TEDx phenom, and CNN Analyst

“Evan’s passion for serving entrepreneurs is evident in all he does. I discovered this through his YouTube channel impacting millions of entrepreneurs monthly, but when I watched, it became no surprise why so many people follow him: his advice is solid, his experience is unmatched, and his heart for service makes for an amazing combo. Now I turn to Evan for help with my own business and every single time he delivers. Thanks Evan!”
-Tim Schmoyer, creator of Video Creators on YouTube

Chapter Page
Introduction xi
Part 1 Core 1
Chapter 1 One Word Impact 3
Chapter 2 My One Word, "Believe" 19
Chapter 3 Finding Your One Word 37
Part 2 Campaign 73
Chapter 4 Build a Movement 75
Chapter 5 The Planning Checklist 87
Part 3 Company 141
Chapter 6 Culture 144
Chapter 7 Operations 181
Conclusion 235
Acknowledgments 247
About the Author 249

“Evan consumes so much content and then knows how to DJ it to inspire people.”

-Gary Vaynerchuk, New York Times bestselling author of #AskGaryVee and Jab, Jab, Jab, Right Hook

In this bold and empowering guide, entrepreneur and social media sensation Evan Carmichael shares the secret to turbo-charging your path to success on your own terms. With thought-provoking questions and inspiring, instructive examples, Your One Word will help you nail down your personal mottos - the word that captures your purpose and passion. With this operating philosophy in hand, you will then learn how to leverage this powerful tool to create the business and future of your dreams.

Aimed at entrepreneurs as well as intrapreneurs, managers, and anyone else who wants to achieve success in a powerfully meaningful way, Your One Word more than just a useful tool. It's also an inspiring and enlightening read.