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“Just might be the best business book ever written.”?Forbes

“Achieving enormous success while holding fast to the highest artistic standards is a nice trick?and Pixar, with its creative leadership and persistent commitment to innovation, has pulled it off. This book should be required reading for any manager.”?Charles Duhigg, author of The Power of Habit

“Steve Jobs?not a man inclined to hyperbole when asked about the qualities of others?once described Ed Catmull as ‘very wise,’ ‘very self-aware,’ ‘really thoughtful,’ ‘really, really smart,’ and possessing ‘quiet strength,’ all in a single interview. Any reader of Creativity, Inc., Catmull’s new book on the art of running creative companies, will have to agree. Catmull, president of both Pixar and Walt Disney Animation, has written what just might be the most thoughtful management book ever.”?Fast Company

“It’s one thing to be creative; it’s entirely another?and much more rare?to build a great and creative culture. Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success. Pixar’s unrivaled record, and the joy its films have added to our lives, gives his method the most important validation: It works.”?Jim Collins, co-author of Built to Last and author of Good to Great

“Too often, we seek to keep the status quo working. This is a book about breaking it.”?Seth Godin

“What is the secret to making more of the good stuff? Every so often Hollywood embraces a book that it senses might provide the answer. . . . Catmull’s book is quickly becoming the latest bible for the show business crowd.”?The New York Times

“The most practical and deep book ever written by a practitioner on the topic of innovation.”?Prof. Gary P. Pisano, Harvard Business School

“Business gurus love to tell stories about Pixar, but this is our first chance to hear the real story from someone who lived it and led it. Everyone interested in managing innovation?or just good managing?needs to read this book.”?Chip Heath, co-author of Switch and Decisive

Introduction: Lost and Found -- Part I. Getting Started -- Chapter 1. Animated -- Chapter 2. Pixar Is Born -- Chapter 3. A Defining Goal -- Chapter 4. Establishing Pixar's Identity -- Part II. Protecting the New -- Chapter 5. Honesty and Candor -- Chapter 6. Fear and Failure -- Chapter 7. The Hungry Beast and the Ugly Baby -- Chapter 8. Change and Randomness -- Chapter 9. The Hidden -- Part III. Building and Sustaining -- Chapter 10. Broadening Our View -- Chapter 11. The Unmade Future -- Part IV. Testing What We Know -- Chapter 12. A New Challenge -- Chapter 13. Notes Day -- Afterword: The Steve We Knew -- Starting Points: Thoughts for Managing a Creative Culture -- Acknowledgments -- Index.

From a co-founder of Pixar Animation Studios?the Academy Award?winning studio behind Coco, Inside Out, and Toy Story?comes an incisive book about creativity in business and leadership for readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.

NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post ? Financial Times ? Success ? Inc. ? Library Journal

Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation?into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about creativity?but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”

For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired?and so profitable.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his co-founding Pixar in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success?and in the thirteen movies that followed?was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as:

? Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
? If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
? It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
? The cost of preventing errors is often far greater than the cost of fixing them.
? A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.