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Ch. 1 What are special events? 3
Ch. 2 The impacts of special events 30
Ch. 3 Event tourism planning 52
Ch. 4 Conceptualising the event 85
Ch. 5 The planning function 114
Ch. 6 Human resource management and events 143
Ch. 7 Strategic marketing of events 181
Ch. 8 Sponsorship of events 233
Ch. 9 Project management for events 277
Ch. 10 Control and budgets 315
Ch. 11 Risk management and legal issues 345
Ch. 12 Logistics 376
Ch. 13 Staging events 416
Ch. 14 Evaluation and research 448
Ch. 15 Issues and trends 479
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Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management.
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
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