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Beyond Reason : Using Emotions as You Negotiate

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  • ÃâÆÇ»ç : Penguin Books
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  • ISBN : 9780143037781
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    In Getting to Yes, renowned educator and negotiator Roger Fisher presented a universally applicable method for effectively negotiating personal and professional disputes. Building on his work as director of the Harvard Negotiation Project, Fisher now teams with Harvard psychologist Daniel Shapiro, an expert on the emotional dimension of negotiation. In Beyond Reason, they show readers how to use emotions to turn a disagreement-big or small, professional or personal-into an opportunity for mutual gain.

    "Powerful, practical advice. It will put your emotions to good use." -Archbishop Desmond Tutu

    In Getting to Yes, renowned educator and negotiator Roger Fisher presented a universally applicable method for effectively negotiating personal and professional disputes. Building on his work as director of the Harvard Negotiation Project, Fisher now teams with Harvard psychologist Daniel Shapiro, an expert on the emotional dimension of negotiation. In Beyond Reason, they show readers how to use emotions to turn a disagreement?big or small, professional or personal?into an opportunity for mutual gain.

    "The resurgence of interest in emotions has broadened the impact of research on brain and behavior. Beyond Reason takes this to a new level, showing how emotions can positively and negatively affect the way managers and other negotiators approach their goals." ?Joseph LeDoux, New York University, author of The Emotional Brain and Synaptic Self

    "An extraordinarily clear account of the complex effects of human emotions in social exchange that should raise the level of civility and effectiveness in all our interactions, whether we are negotiating or dining with a friend." ?Jerome Kagan, Department of Psychology, Harvard University

    Ã¥¼Ò°³

    Co-authored by the writer of Getting to Yes and a Harvard psychologist, a guide to understanding how emotions can be used as a tool during a negotiating process explains how readers can interact more productively by getting in touch with feelings and by setting a positive tone. Reprint. 75,000 first printing.

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