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I, STEVE ¾ÆÀÌ ½ºÆ¼ºê (½ºÆ¼ºê À⽺ ¾î·Ï)  | µ¶¼­ÀÇ ´ÞÀÎ RAN 2012.03.19 14:39:10

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µî·ÏµÈ ±ÛÀÚ¼ö : 2012 ±ÛÀÚ

±×°¡ ¶°³ª°í À̼¼»ó¿¡ ³²Àº °ÍµéÀÌ ¸¹´Ù.

¼¼»óÀÇ ¸ðµçÀ̵éÀÌ ±×ÀÇ À¯»êÀ» »ç¶ûÇÏ°í »ýÈ°·Î½á È°¿ëÇÏ°í âÁ¶ÇÏ°í ÀÖ´Ù.

"±×¿Í Çѽô븦 »ì¾Ò´Ù."¶õ »ç½Ç¸¸À¸·Îµµ Á¤¸» °¡½¿ ¹÷Â÷Áö ¾ÊÀº°¡?

 

½ºÆ¼ºêÀ⽺ ±×°¡ ³²±ä ¸Þ¼¼Áö¸¦ ´ãÀº ¾î·ÏµéÀº Á¤¸» ¸¹´Ù. ±×¿¡ ¸¹Àº Ã¥µéÀÌ ³Êµµ³ªµµ Ãâ°£À» Çß°í

ÇöÀç ¾î´À ´©±¸ÀÇ ¾î·Ïº¸´Ùµµ ¸¹Àº Ã¥µéÀÌ Ãâ½ÃµÇ¾ú´Ù.

³­ ´Ù¸¥ Ã¥µéº¸´Ù ÀÌÃ¥À» ÃßõÇÑ´Ù.

Á¦ÀÏ ´ã¹éÇÏ°Ô À⽺ÀÇ Àǰ߸¸À» ±×´ë·Î ³²°ÜµÎ¾ú´Ù.

5°¡Áö ÆÄÆ®·Î ³ª´² °¢ ÆÄÆ®¿¡ ¸Â´Â ¾î·Ïµé·Î Á¤¸®µÇ¾úÀ¸¸ç ÇÑ±Û ¹ø¿µ°ú ¿µ¾î·Î  µÇ¾îÀÖ¾î ¿µ¾î °øºÎÇϱ⿡µµ ÁÁ¾Ò´Ù.

±×ÀÇ ¾î·ÏÀ» ÅëÇØ Àü±â¹®À» ÀÐÁö´Â ¾Ê¾ÒÁö¸¸ ±× °¡ ¾î¶² »ç¶÷ÀÌ¸ç ¾î¶² »ý°¢À» Çß¾ú´ÂÁö ¾Ë¼öÀÖ¾ú´Ù.

 

 

½ºÆ¼ºêÀ⽺, ±×´Â ÀÚ½ÅÀÌ ¼¼»óÀ» ¹Ù²Ü ¼ö ÀÖ´Ù°í »ý°¢ÇÑ ¹«¸ðÇÑ »ç¶÷À̾ú½À´Ï´Ù.

±×¸®°í Á¤¸» ¼¼»óÀ» ¹Ù²Ù¾î³õ¾Ò½À´Ï´Ù.

±×ÀÇ ¹«ÇÑÇÑ ¿­Á¤°ú ¿¡³ÊÁö°¡ ´ç½ÅÀÇ ½ÉÀå¿¡ ÀÌ½ÄµÇ±æ ¹Ù¶ø´Ï´Ù.

 

 

 

¿©±â¿¡ ÁÁÀº ±Û±Í¸¦ ³Ö¾îÁÖ¼¼¿ä
ÆäÀÌÁö :

76p

ÅëÂû·ÂÀ» °®´Â´Ù´Â°Í -Insight

 

¿¹¼úÀû Àç´ÉÀ̶õ, ¿ì¸® ÁÖº¯ÀÇ °Íµé·ÎºÎÅÍ ÅëÂû·ÂÀ» ¾ò´Â °ÍÀ̶ó°í »ý°¢ÇÑ´Ù. ´©±¸µµ »ý°¢ÇÏÁö ¸øÇß´ø ¹æ¹ýÀ» ÅëÇØ »ç¹°À» Á¾ÇÕÀûÀ¸·Î ÆÇ´ÜÇÏ°í ±×·± ÅëÂû·ÂÀÌ ¾ø´Â ´Ù¸¥ À̵鿡°Ô ÀÌ°ÍÀ» Ç¥Çö햊ÁÙ ¹æ¹ýÀ» ã¾Æ³»´Â °ÍÀÌ´Ù.

 

I think the artisty is in having an insight into what one sees around them. Generally putting things together in a way no one else has before and finding a way to express that to other people  who don't have that insight...

 

 

 

 

 

 

74p

±¤¹üÀ§ÇÑ °æÇèÀÇ Á߿伺  - Broad Life Experiences, Importance of

 

¿ì¸® ¾÷°è »ç¶÷µé ´ë´Ù¼ö°¡ ´Ù¾çÇÑ °æÇèÀ» Çغ¸Áö ¸øÇß´Ù. ±×·¡¼­ ¼±À¸·Î ¿¬°á½Ãų ¼ö ÀÖÀ» ¸¸Å­ ÃæºÐÈ÷ ¸¹Àº Á¡À» °¡ÁöÁö ¸øÇß°í, ±×·¡¼­ ¹®Á¦¿¡ ´ëÇÑ ´Ù¾çÇÑ °ßÇØ°¡ ¾ø´Â »óÅ¿¡¼­ ´Ü¼±ÀûÀÎ ÇØ°áÃ¥À¸·Î ¸¶¹«¸®ÇÏ°ï ÇÑ´Ù. Àΰ£ °æÇè¿¡ ´ëÇÑ ÀÌÇØ°¡ ±¤¹üÀ§ÇÒ¼ö·Ï ´õ ³ªÀº µðÀÚÀÎÀ» ¸¸µé¾î³¾ ¼ö ÀÖ´Ù.

A lot of people  in our industry haven't had very diverde expriences.

So they don't have enough dots to connect, and they end up woth very linear solutions without a broad perspective on the problem.

The broader one's understanding of the human exprience, the better design we will have.

 

ÇÏÁö¸¸ ÈξÀ ¸Õ ¹Ì·¡¸¦ ³»´Ùº¸¸é ±×°Ç ¿Ã¹Ù¸¥ °áÁ¤À̾ú´Ù.

But it was the right decision by a million miles.

 

75p

ÇÙ½ÉÀûÀÎ Â÷ÀÌ -Difference, the Essential

 

¸®»ç(LISA,Local Integrated Software ArchitectureÀÇ ¾àÀÚ·Î, 1980³â´ë ÃÊ ¾ÖÇÃÀÌ °³¹ßÇÑ °³Àοë ÄÄÇ»ÅÍ. ÃÖÃÊ·Î ±×·¡ÇÈ »ç¿ëÀÚ ÀÎÅÍÆäÀ̽º¸¦ ±¸ÇöÇß´Ù.)

ÆÀ¿øµéÀº '¹º°¡ ´ë´ÜÇÑ °Í'À» ¿øÇß´Ù.

±×¸®°í ¸Æ ÆÀ¿øµéÀº '¹ÌÄ¡µµ·Ï ´ë´ÜÇÑ °Í'À» ¿øÇß´Ù. ÀÌÁ¦ ±× Â÷ÀÌ°¡ È®½ÇÇØÁ³´Ù.

 

The Lisa people wanted ro do something great.

And the Mac people want to do something insanely great. The difference shows.

 

 

Á¦Ç°½º½º·Î°¡ Áõ¸íÇØÁØ´Ù.

The products speak for themselves.

 

 

 

86p

´Ü¼øÇÔ -simplicity

 

¸ð¹ÙÀÏ ±â±â´Â »ç¶÷µé¿¡°Ô ±²ÀåÈ÷ Áß¿äÇÏ´Ù. Àα¸ÀÇ ¾ÆÁÖ ÀϺο¡°Ô¸¸ ¿µÇâÀ» ¹ÌÄ¡´Â  ÈñÇÑÇÑ Á¦Ç°ÀÌ ¾Æ´Ï¶ó´Â ¸»ÀÌ´Ù. »ç¶÷µéÀº ¿ì¸®ÀÇ µ¥¸ðÇÁ·Î±×·¥À̳ª Á¦Ç° ±¤°í¸¦ º¸ÀÚ¸¶ÀÚ Áï½Ã ¾î¶»°Ô »ç¿ëÇÏ´ÂÁö¸¦ ½±°Ô ¾Ë ¼ö ÀÖ´Ù. Áö¼ÓÀûÀ¸·Î ½ñ¾ÆÁö´Â ±â¼úÀÇ È«¼ö ¼Ó¿¡¼­ ´ëºÎºÐÀÇ »ç¶÷µéÀº "ÀÌ ±â±â¸¦ ¾î¶»°Ô ¾²´ÂÁö °øºÎÇÒ ½Ã°£ÀÌ ¾ø´Ù."°í ¸»ÇÑ´Ù. ¿ì¸®´Â ´ëºÎºÐ ÃÖ½ÅÇü ÈÞ´ë ÀüÈ­¸¦ °æÇèÇß°í, ±×°ÍÀ» ¾î¶»°Ô ´Ù·ç¾î¾ß ÇÒÁö ÀÌÇØÇÏÁö ¸øÇß´ø °æÇèÀÌ ÀÖ´Ù.

Mobile devices are really important to people. It's not like this is an obscure product category that affects just a small part of the population. People have seen in the demos and our ads something they instantly know they can figure out how to use. People throw technology at us constantly, and most of us say 'I don't have time to figure that out.' Most of us have exprience with our current mobile phones and can't figure them out.

 






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I, STEVE ¾ÆÀÌ ½ºÆ¼ºê (½ºÆ¼ºê À⽺ ¾î·Ï) ĸÀ±ÀÌ
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¾ÆÀ̽ºÆ¼ºê. - À⽺ÀÇ ¸í¾ð°ú ¿µ¾îµµ Áñ±â´Ù. ·¹¿À83
 
 
´ÙÀ½±Û : ³»ÀÏ·Î ±âÂ÷·Î ´ëÇѹα¹ ¿©ÇàÇÏÀÚ!  2012.03.19 14:43:47
ÀÌÀü±Û : ½ºÆ¼ºê & ¿ä´Ï's µðÀÚÀÎ ½ºÆ©µð¿À   2012.03.19 14:27:26